| |
|
| Job Posted Date |
02/21/2013 |
| Job# |
SB 130247 |
| Title |
Brand Manager |
| Country |
USA |
| Location |
CA-South Bay South Bay |
| Term |
Full Time |
| Salary |
70,000 - 80,000 USD |
| Visa Sponsor |
NO |
| Language |
English, Japanese |
| Job duties |
• Drives the product strategy for the branded product segment within the Company.
• Develops and activates marketing plans that encompass all aspects of the Sales and Marketing mix to include competitive review, positioning, consumer targeting, and a complete customer contract strategy.
• Manages the short term (annual) business plan and long term (3-5 years) strategic plan for the business.
• Develops sales promotion programs and incentives that create awareness, excitement and overall interest in the company’s products that entice and make it excited for the customers (retailers, distributors, etc.) to participate.
• Works with Marketing leaders in supporting organizational strategies and objectives to drive growth of the assigned category.
• Drives continuous enhancement of product quality that strengthens the brand’s equity and extends the gap vs. key competitors.
• Builds a strong collaborative partnership with cross functional team members to include sales, manufacturing operations, purchasing, distribution, financial operations and outside agency partners, suppliers and brokers.
• Manages Profit and Loss responsibility for assigned products and category.
• Create a positive and continuous improvement approach to the business based upon personal learning and stretching those results in lifting the skills of the entire marketing team.
• Utilizes a positive team-oriented attitude that contributes to the overall culture of the marketing team and perception of the marketing team within the organization.
• Perform evaluations of key marketing programs – determine how to best allocate and invest company resources to build the Brand as a result of that evaluation.
• Becomes the internal Champion for ideas that move business, communicating successfully and gaining the support of the Company executives.
• Leverage data attained from insights to develop marketing communications and execute marketing promotions.
• Develops marketing communication for internal use, including new product development and deployment.
• Maintain SKU rationalization to determine the merits of adding, retaining, or deleting the products from the shelves at the store in order for capturing as much revenue and profits as possible before discontinuing the product.
|
| Contact |
Mari Shibahara:  310-808-6272 ext.102  mshibahara@pasona.com |
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